The Tradeshow Marketing and Sales program includes; On-site Delivery of a Customized Presentation, integrating the company’s core messaging points, engaging, entertaining and educating potential clients while Increasing Booth Traffic, Brand Awareness and Qualifying Leads. A trained team is effectively equipped with adept sales pitches and understand nuances of Tradeshow Sales, resulting in a significant increase in ROI.

“I will win the crowd and show them something they have never seen before. ”
— Gladiator.

Tradeshow Marketing & Sales Training

This Training prepares your team to be fully equipped when you step on the Tradeshow floor. They will learn secrets of Engagement that erode barriers and create Instant Rapport.  They will read essential Verbals, Non Verbals and Body Language while qualifying in real time with strong Openers and memorable Elevator Pitches.  In addition to the improved individual skills the team is trained to operate as one cohesive unit, managing Booth Flow and giving potential clients more touch points and lasting impression.

Maximize ROI & Stand Out on the Show Floor

Overview

Differentiate between Tradeshow Selling and Traditional Sales

Consult on Booth Flow, Design and Promotional Giveaways

Enhance Verbal Communication Skills.

  • Emotional Impact of Words and how to use them

  • Gain maximum effect of your voice and tonality

  • The importance of Silence and the beat of Conversation

  • The most important 3 words for the Show Floor

Master the 7 Steps of the Tradeshow Sales Process

  • The Process of Disciplined Tradeshow Selling

  • Qualifying Leads in real time

  • Behavioral Triggers to create Emotional Movement

Body Language Basics and Non Verbals

  • Body Language Vocabulary

  • Baselining Non Verbals

  • Reading Intention Cues

Instant Rapport and Attention Management

  • Mirroring, Empathy, Authenticity and Active Listening

  • Control, Hold and Manage Attention

  • Utilize Framing to Focus Attention

Verbal Communication Skills.

• Emotional Impact of Words and how to use them

• Gain maximum effect of your voice and tonality

• The importance of Silence and the beat of Conversation

• The most important 3 words for the Show Floor

 TESTIMONIALS

MIKE GELLER

President, Spektrix

CARMEN MALATINO

Senior Director of Marketing, ProUnlimited

SAM LEVINE

President, G.O.T. Systems

MILES WILLIAMS

CMO, Movable Ink

“LET’S TALK”